Enrollment
For many prospective students, completing enrollment steps before classes start can be a challenge.
With so many different steps and deadlines, it can be easy to miss a required task. Offering a checklist is helpful, but this often isn't enough—especially for students in special circumstances such as transfer and military-affiliated students.
What can you do?
A behaviorally informed enrollment roadmap with responsive, tailored, and actionable steps helps get all your prospective students to Day One of classes.
What makes enrollment roadmaps so effective?
RESPONSIVE
Enrollment roadmaps should be synced with your data systems so that when students complete a step, their roadmap automatically marks the step as complete. And when a step is overdue, it’s marked for the student so they can quickly see what’s missing.
TAILORED
Enrollment roadmaps should be personalized so that they display 100% of each student’s required steps and nothing that they don’t have to do. Enrollment processes can vary a lot between students. For example, in-state students need to apply for in-state tuition, and that shouldn’t appear on roadmaps for out-of-state students.
ACTIONABLE
Enrollment roadmaps should make it easy for students to complete each step. In clear and concise language, they include details of what to do, how to do it, when it’s due by, and how to get help. If more information is needed, it’s provided as an embedded link right where the student needs it.
Enrollment roadmaps don’t only help your students. They make administrators’ jobs easier, too.
Elizabeth City State University
“I love the enrollment roadmap. It is an easy step-by-step guide that saves those in the respective offices a lot of time.”
Fayetteville State University
“The roadmap was eye-opening. Helps put things into perspective. When we showed it to [our enrollment team] line-by-line, they were able to see that the enrollment consists of a lot of steps.”
See how our partners have successfully implemented this strategy:
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Resources to help you implement enrollment roadmaps at your campus
Tips and tricks to help you get started
Detailed how-to guide for implementing an enrollment roadmap from scratch
Related links
If your school is interested in better understanding the student journey and how small tweaks can have outsized impacts, take a look at our Illustrated Guide to Enrollment.
Check out our Adult Enrollment Design Guide for some fresh, behaviorally informed ideas on how to engage adults in the enrollment process.